Oh, The Great Outdoors

Outdoor ads don't necessarily have to be billboard ads. I have a great sense of respect for those who use the resources of the great outdoors to their advantage in order to send a message. Some of the best outdoor ads are placed strategically in locations that one wouldn't think to be typical - which automatically gives the ad a better chance of catching someone's eye. My favorite part about outdoor ads is the most successful ones tend to make the viewer do a double take: the very premise of this blog. Case in point:

Sure, these are ads for a strip club in Paris, but the creativity of placement is what amazes me. Lamp posts as stripper poles? Brilliant use of an existing structure, a normal everyday object used to the advertisers advantage. Talk about doing a double take if you were to see this.

This ad is for Nike (obviously), but what's interesting is that I wish I could see it in real life. On the website, it says its a "transparent" outdoor ad. But is it a piece of plexiglass that you can just see through, or a metal border with nothing in the middle so you can actually run through it (I think I'd like it better if it were the latter). But imaging what the thought process must have been behind this - "Let's just through a billboard in the middle of the road, that'll make people stop and ponder it." You're damn right it will.

This ad is for Rejoice DeTangling shampoo. Again, commonplace structure already present in everyday life (massive amounts of electric wires) creatively used to portray the essential simple message of an outdoor ad.

This could be dangerous to install, though.

Just some food for thought.